Post by account_disabled on Jan 6, 2024 3:51:41 GMT
In a broad popular medium like television could be worth millions. between the companies that want the best TV advertising space the top brands and agencies usually running during primetime because they are able to support this investment. This financial aspect leads us to the second disadvantage it is impossible to correctly calculate the impact and return on investment ROI. So it is not a measurable investment. And that makes it difficult to plan a budget for marketing communication channels or a longterm strategy.
Ce inseamna BTL Below the Line Advertising below the line or Email Marketing List BTL advertising often called promotion below the line marketing below the line or BTL Marketing consists of very specific memorable and direct advertising activities focused on ultratargeted consumer groups. BTLMarketing campaigns include unconventional marketing channels which address a wellestablished mass of people.
This type of campaign shows a lot of creativity and has the objective of making potential customers interact directly with the promoted brand product or service. Also known as direct marketing strategies BTL focuses significantly more on conversions than on brand building. The main communication platforms used in BTL Marketing are outdoor advertisements street banners direct mail marketing mailuri smsuri etc. sponsorships companies events projects etc brand.
Ce inseamna BTL Below the Line Advertising below the line or Email Marketing List BTL advertising often called promotion below the line marketing below the line or BTL Marketing consists of very specific memorable and direct advertising activities focused on ultratargeted consumer groups. BTLMarketing campaigns include unconventional marketing channels which address a wellestablished mass of people.
This type of campaign shows a lot of creativity and has the objective of making potential customers interact directly with the promoted brand product or service. Also known as direct marketing strategies BTL focuses significantly more on conversions than on brand building. The main communication platforms used in BTL Marketing are outdoor advertisements street banners direct mail marketing mailuri smsuri etc. sponsorships companies events projects etc brand.